A: Affordable, well made dress up clothes are hard to find. When Heather’s daughter started expressing an interest in dress ups, they found a couple of lines they loved and Heather wanted to share the products with a larger audience. We’ve often talked about starting a business together, so once Heather pitched the idea, Alison was all for it.
A: We’re proud of ourselves for just taking the leap and starting a business! It’s been such a fun learning process. It’s an added bonus that we’re in the business of bringing joy and whimsy to kids.